Marc Jacobs' Bang, for What? Magazine

The Art of Seduction

Onomatopeoia – noun – (on·o·mat·o·poe·ia  ) When the pronunciation of a word sounds like the action of the word itself – such as hiss, buzz and BANG!

And so Marc Jacob’s new men’s fragrance makes a punchy entrance.

Before we even get to the scent itself… let’s take a moment to talk about the saucy campaign featuring the provocative Mr. Jacobs himself.

For the first time ever the renowned designer makes a personal appearance…and what an impression he makes!  Glossy skinned, tattooed, naked (save for a strategically placed bottle) and with a come-hither look, it’s as if Jacobs is daring you to try Bang…and dare I did.

At first glance the beautifully crafted and elegantly unusual angular bottle is curious.  The contours of the black glass and silver plaque beg to be touched and as I explore what’s hidden within, I am pleasurably struck by its intoxicating and exotic contents.

Bang is immediately spicy and bursting with intriguing black, white and pink peppercorns.  This cleverly upfront introduction is followed by warm and soothing primal masculine woody notes and slowly rising from its depths are the base notes of fresh Elemi Resinoid from the Philippines, oriental Benzoin and deep, delicious Patchouli.

It is more than just a fragrance.  Bang is a lesson in the art of slow, playful yet sensual seduction and is absolutely beguiling.  It pulsates with heat, masculinity and mystery and will leave you as we find Jacobs in the campaign…undone.

By Kavita Kaul